9 Reasons Why Content Marketing Can Improve Every Small Business

As an emerging entrepreneur and small business owner, you are always looking ways to improve your business. Many are challenged with knowing what digital marketing strategy they should include. One of your top priorities should be content marketing because of the various functions it serves and the many benefits it offers. Let’s look at some reasons why content marketing can improve your business.

1. Part of a Well-Rounded SEO Strategy

One of the foundational strategies for content marketing is to have it on your website, which is great for SEO. When you naturally incorporate keywords in your website, search engines will reward you for it. When you use content marketing strategically, this will boost your SEO and get more of your targeted prospects to know who you are.

2. Great ROI

The benefit of content marketing and SEO is that, the initial costs are lower than other types of advertising, which can give you a high ROI. If you do it yourself, the only cost you pay is for your time and effort. However, you can always outsource it. When compared to traditional marketing, content marketing will cost around 62% less.

3. Build Trust in Your Brand

Having effective, strategic content marketing techniques via a blog or other content, helps you own the attention of your ideal prospects and consistently fill your sales funnel. They’ll begin trusting you, which builds confidence in your brand.

When someone visits your website, your content and information should be relevant to them and easy to understand. This positions you as the preferred choice in your industry and increases profitability.

4. Can Showcase Your Brand Story

With most small businesses, their brand identity is not established. Neither is their story. Knowing more about the company consumers are buying from has become more of a concern for them.

You can help your targeted prospects know more about you through content marketing. For example, create content that shows what you’re doing out in the community or explains why your company came into existence.

5. Bring People to Your Website

One of the major concerns of small businesses is how to get people to their business. Well, this is content marketing’s most basic benefit. People have more of a desire to read, watch or listen to you when your content is engaging and helpful. This is what will bring them to your page and turn them into leads.

6. Encourage Shares to Expand Your Audience 

If you want more visitors coming to your website, then create content that is interesting enough to encourage people to share it. You can reach an even wider audience, or a different audience when you share on social media or through email.

7. Increased Potential Leads

If you want more leads, design your website to be interactive and attract customers. This is how you convert visitors into leads. After they read an engaging blog post or watch one of your videos, most will explore the rest of your website. You only get one chance to make a first impression and having a website that has interesting content, properly conveys your brand, services, products and has compelling calls to action is key to increasing your leads.

8. Gives You More to Share on Social Media 

When you feature your new content on your social media websites, other than just posting promotions, your potential customers are encouraged to share it. That’s why content marketing so important, because it makes your social media presence active and engaging, which is crucial for any business. You can post things that is interesting to your target audience to draw in potential customers.

9. Encourage Repeat Website Visitors

What you want to do is create the type of content that will encourage your website visitors to come back to see more of your newest content. This is perfect for getting another opportunity to convince them into becoming a lead. When they revisit your website, it gives them another opportunity to convert into a lead and share your content on social media.

One of the best things about content marketing is that your repeat visitors will begin seeing you as the trusted authority in your industry and the top source for valuable information. As a result, they are more likely to become a paying customer.