4 Effective Ways to Make Your Business Sensational That Will Attract Customers

Most emerging entrepreneurs and small businesses know that building a business is critical to living out their dreams, but they feel inadequate because they don’t know what strategies to implement to run a successful business or the right systems to put in place to make it work.

They want to make their business sensational, but are struggling to find ways to attract customers to their business. And when they do get customers, they’re having problems keeping them. They’ve tried every tactic known to man, but can’t figure out how to get, or even bring customers back to their business without going broke.

To help you break the barriers stopping you from running a successful business, here are 4 effective ways to make your business sensational that will attract customers.

If you’re in the beginning stages of starting your business or organization, or even if you’ve been in business for a while, there are two major things you need to have in place to start your business correctly: having the right perspective and building a good reputation.

The Right Perspective

Perspective is having a vivid description—that is, a vibrant, engaging, and specific description of what your business will be like, and working towards getting it there. Establishing your Core Ideology is a major component that defines what you stand for and why you exist. It defines the enduring character of your organization.

Core ideology consists of two distinct parts:

Ø Core Values - a system of guiding principles and the essential, enduring tenets of an organization.

Ø Core Purpose - the organization’s most fundamental reason for existence.

In addition, you need to form your company’s dreams, vision and mission. Then create your Strategic Vision which states the specific way you are going to accomplish your purpose.

Build A Good Reputation

Did you know that most of your potential customers expect to find your business on the internet? Whether you are selling your products online, specialized services or simply providing information about your business, having a website is one of the basic foundations for having a successful business. It’s also the beginning of building a good reputation.

Have you ever searched for a business and their website looked sensational, but used a lot of business jargon and was unclear in telling you what they were about? And when you tried to find the information you were searching for, the site was so confusing that you got frustrated and started looking at another business? What do you think people are saying about that business?

But reputation is much more comprehensive than just reviews. Your reputation is established by factors like your website load speed, if your site is mobile optimized, are you easy to reach and get a response from, and are you active on social media and publishing content.

This is how you start to make your business sensational.

Now that you’ve structured your business correctly, it’s time to improve strategically. We call this process, Reach.

Reach is making sure that you’re getting in touch with more of your qualified prospects every single day. It’s pretty obvious that if you want to grow your business you need to get more of your targeted prospects to know who you are. If they don’t know who you are they can’t buy from you, so Reach is the process and the systems you use to get in touch with more prospects and let them know about your business.

Use marketing strategically with automation to communicate with your customers for everything from special offers to appointment reminders by attaching SMS numbers to your website and all your social profiles, with incentives through coupons, lead capture, etc...

If you want to build a list of qualified prospects that relate to your message, have a Lead Capture System on your website that includes:

Ø A Landing Page with Opt-In Form

Ø Payment Page

Ø Thank You Page

Ø Schedule an Appointment Page

To make it easy for your potential customers to reach you, put a Web Chat on your website. This software integrates within your website to allow a customer to chat with your business in real-time, via text messaging, to give you another opportunity to capturing leads.

You need effective, strategic marketing techniques that is in-line with your purpose to help you own the attention of your ideal prospects and consistently fill your sales funnel.

When you use marketing strategically, this positions you as the preferred choice in your industry and increases profitability.

These are a few strategic things you can do to make your business sensational.

Once you've done all of the hard work of getting a customer, it’s time to grow your business effectively. It’s time to Resell.

You have to continually resell them on your products and services, up-sell them to more expensive products and services and cross-sell them to other complimentary products and services. McDonald’s is the classic example: ‘Do you want fries with that?’ ‘Do you want to supersize your order?’ Or, by simply making sure that you’re following up with your customers.

These days there are so many cost-effective and trackable ways to follow up and bring customers back to your business - from email newsletters, to SMS campaigns, to retargeting ads - that you can utilize to make sure you’re maximizing each opportunity.

Create campaigns to remind, reactive, and resell your existing customers to drive more sales and profitability. This gives you a strategic, systematic approach to maximizing the value of each happy customer by following up to bring them back to your business to buy more.

To really make your business sensational, you need to impress your customers dramatically by establishing outstanding customer service and create excellent employee relationships. This is key to having repeat customers.

By now, your customers should be impressed at the level of professionalism they are experiencing; giving them the confidence they need to work with you. This is the perfect time to Retarget them.

Retargeting allows you to make sure that the prospects who have already demonstrated some degree of interest in doing business with you (they already visited your site) are going to continue to see your business over and over again by showing them ads over time.

Because these ads are directed at warm prospects, it’s the highest ROI advertising you’ll ever do.

So, to sum up, it's our experience that maximizing any of these 4 areas can lead to 25 percent growth at your business, and maximizing all four gets a compounding effect, helping a business really explode and start growing fast.

If you really want your business to stand out from the crowd, then you have to build your business correctly and use marketing strategically to make your business sensational and memorable in the eyes and thoughts of your customers.