13 Video Tips for Your Business to Create to Share on Social Media

As a part of your overall marketing plan, every size business should include social media, and video must be at the forefront of that strategy. Video engages viewers at a very high level, making it the most consumed media format that people share on social media. In case you didn’t know, by 2022 online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017!

If you really want to stand out from among the crowd, then take advantage of the following video tips that can bring dramatic growth to your business.

1. Research and Develop a Strategy First

It’s always recommended that you do some basic research and formulate a plan on how to structure your videos before you start shooting. Include in your research what attracts your particular audience, the platforms they like the most, their preferred content, and what your competitors are doing.

When you plan make sure your video campaign goals are clear. If you want to be successful in marketing your video, make sure that your efforts in obtaining new followers, increasing sales, or getting more visitors to your website, is something that is measurable.

2. Know What Works on Each Social Media Platform

Each platform has its own video requirement. Research their technical requirements to ensure that your videos conform to all of them.

3. Get Video Ideas From Blog Posts

Having a blog is essential for your website. You can use analytic tools to monitor the most popular posts. Videos are great choices for this. You can create a short video from your blog post which will give you more content to post on social media.

4. Be Open to Different Types of Videos

There are a several types of videos to consider before designing your videos. You may want an explainer video, product demonstrations, or interview style videos. The following are some types of videos to consider:

●       Behind the scenes

●       Entertainment

●       Event videos

●       Live videos

●       Meet the team

●       Interviews

●       Product introduction

●       Q&As

●       Testimonials

●       Tips relevant to your industry

●       Tutorials

5. Keep Videos Short

Posting a video longer than 2 minutes is great for YouTube, but not recommended for other social media sites. People are much more likely to watch the entire video if it’s 45 seconds to 1 minute long.

People on social media like to scroll through and take a quick look at interesting videos. They’re not trying to spend 10 minutes just to watch one video.

A short video will have key and relevant information in it without all the fluff. If your video is longer, consider making numerous videos from that one.

6. Grab Attention in the First Few Seconds

Immediately grab your viewers attention with a powerful headline that arouses their curiosity. This will make them want to see the rest of the video. Highlight the pain they’re feeling at that moment and tell them how your product or service will fix it for them. This lets them know you understand how they feel.

7. Don’t Forget Branding

People need to know who you are, so don’t forget to put your business name or logo somewhere in the video. You want viewers to recognize you on every social media platform you’re on.

8. Incorporate Calls to Action

You need to tell people what to do next. Although, it may seem obvious to you, it’s not so with your viewer. So, you CANNOT leave it unclear to them.

9. Show Your Face

If you want to be more personable to your viewers and have more video engagement, then let them see your face. Can you imagine the response you can get to your business when people in your community recognize you from your videos? You could be in a store or walking in the park, and people may stop to talk to you because they saw you in one of your videos. That would be great for brand recognition.

10. Include Subtitles

When you add subtitles to your videos, you’re providing your viewers a great service. Here’s why:

·       If you viewer has a hearing problem, they can still get the best from your video.

·      If your viewer is in an environment where it’s difficult to hear or they’re watching it without sound, they can still benefit from the video.

·    And, if your viewers are non-native English speakers, it makes it easier for them to understand your videos.

11. Get the Right Equipment

There’s no real need to get a fancy camera to shoot videos for social media when you consider the way technology is today. You can use the camera on your smartphone. However, getting a few extra equipment can give you better results.

A tripod can steady camera movement. A microphone will give you better sound quality. Additional lighting is always helpful. With that in mind, natural lighting is always good to take advantage of when possible.

12. Get Permission for Music

If you include music in your videos, make sure you use royalty free music or have the rights for it. It’s not that difficult to do. You can get music with a Creative Commons License or in the Public Domain Music. Other than that, you’ll have to spend some time and money to get a Master License from the label and a Synchronization from a License.

13. Analyze Past Videos

Just like you should be doing with all of your market strategies, consistently evaluate your video marketing performance and make necessary changes when needed. Observe the analytics of your past videos. Before creating a new one, take notice of the ones that didn’t perform well and find out what you did wrong and correct it, or avoid that type altogether. For the videos that did great, figure out what made them great and duplicate those features in your new videos.