Hello there, I’m really excited about sharing with you why you can’t stop marketing if you want to attract more customers and increase in revenue. I’ve been waiting, like many of you, to hear what everyone has to say about where the economy is headed so I can make the right decisions. So many voices are saying “doom and gloom.” But, living in Atlanta, I‘ve been to quite a few malls and they’re still open and pretty full. I drive pass many restaurants and they haven’t closed shop. What am I trying to say? People are spending money, but are they spending it in your business or your competition’s? Either way, if you want to attract more customers, than you can’t stop marketing!
You Can’t Stop Marketing #1-The 5 Things Your Plan Should Accomplish
Let me tell you, when the small business owner is able to get the proper strategic plan right in their marketing, they can use any number of tools and tactics that will produce a very nice ROI. Now, you need to know that there are two equally important components when it comes to getting an effective marketing plan down for your business: first, you will need to identify what your ideal customer looks like and then you’ll need to find a way to differentiate your business from your competition.
The truth is that every business owner wants to believe that what they’re doing is different and unique. But you need to see if what you’re doing is the same thing that everyone else is doing. You may find that you have similar sounding taglines or slogans as your competition.
You can’t stop marketing if you want to, not only stay in business, but also grow your business. You have to take the time to come up with a marketing plan that suits you and your business if you truly want to have a thriving business. You want your plan to accomplish at least 5 things:
- To make sure your customers know who you are.
- To make sure your customers like who you are.
- To make sure your customers trust who you are.
- To make sure your customers will buy/purchase from your business.
- To make sure your customers refer others to your business.
You Can’t Stop Marketing #2-Don’t Outspend, But Outsmart Your Competition
Once you’ve put together a solid marketing plan then you’ll have to be disciplined in carrying that plan. I have so many small business owners tell me that “I can’t afford to spend any money on marketing right now!” And do you know what I tell every last one of them? You can’t stop marketing if you want to stay in business! When you’ve taken the time to develop a sensible marketing plan, then you need to execute that plan! I have an old friend that would always say, “Plan your work and work your plan.” You need to learn how to outsmart your competition, not outspend them.
You Can’t Stop Marketing #3-Watch Your Time and Increase In Revenue
“I really don’t have the time!” is what I hear the most when I ask small business owners about marketing and the sad thing is; they don’t realize that you can’t stay in business without a steady flow of customers. And that happens through marketing. The key is to learn how to manage your time. You may have to outsource some of the work to free up your time. Time management is one of the most important strategic tools to use in your business. You have to be able to take an honest look at your business, and discover your most pressing needs. What can you provide your employees to make their work easier and do what they do better? You need to gauge your ROI as well. By doing this, you will attract more customers and increase in revenue. So please, make time for yourself and remember; you can’t stop marketing!