Strategic Marketing

3 Reasons Why 97% Fail To Make A Single Dime With Article Marketing

Have you ever wondered why some people fail miserably getting any results with their article marketing efforts? Maybe you’re (or were) one of those people looking for answers to questions you can’t answer on your own.
Article MarketingWhat I’m about to reveal in this article will give you the reality check you need to finally stand on your own two feet and take a stand against giving up on a marketing method I know works as one of the most stable marketing methods online. I hate to use the old cliché but it’s truer than ever: “If I can do it, so can you”.
As the title says, there are three main reasons why marketers using articles as part of their marketing campaign fail to get it to work even after several tries. Let’s kick things off with…

 

Reason #1 Why 97% Fail With Article Marketing: Not Enough Time & Energy

I’m not proud of this, but…
When I first started out with article marketing, I failed miserably. I couldn’t figure out why I wasn’t making money or driving traffic.
I would write about 4 or 5 articles a month, submit maybe 2 or 3, and when I didn’t see any results I got upset and threw my hands in the air saying “forget this,” being convinced that “this article marketing thing doesn’t work”.
But, when I looked back and began to evaluate my efforts, I discovered several important things that contributed to my failure. First, I realized that I didn’t give it the time and energy necessary to make it work.
I put this as the number one reason because it is the most common reason why people give up on it.

 

Reason #2 Why 97% Fail With Article Marketing: They Make It “Too” Complicated

Another thing that stopped me from succeeding was when I tried to understand all of the “whys” behind the concept. I made it so complicated that it took away all of the fun of writing and making money.

Article Marketing

Now, I’m not saying that article marketing is easy, because it’s not. However, during my evaluation I discovered this concept: it’s not complicated, it’s just a little complex. And when you know how to put the pieces together, article marketing becomes fun.
What you need is to understand the concept — you or someone you hire write articles, and “market” them to get the precise results you’re looking for.

 

Reason #3 Why 97% Fail With Article Marketing: Giving Away Too Much Information

Yes, I know you want to give people as much information as possible so they can be successful. But, if you can picture a fisherman at Tahoe Lake throwing the bait in the water “without” the reel to bring the fish AND the bait back, you understand how giving away too much in your articles creates the same damaging effect.
Always tell a great story but leave them hanging so they can click on the resource box (the bait) at the end of your article (the fishing reel). This way you’re not losing control of what you worked hard to set-up.
Article marketing is a piece of cake when done right. Just stay consistent in giving your readers the quality information they want and need. Anyone can do this.

Remember the three rules:

  1. Give it the time and energy it deserves for it to work,
  2. don’t make it complicated, and
  3. don’t give away too much info upfront.
Keep these three rules in mind and you can never go wrong.
If you want more of John’s secret tactics on Article Marketing, get his free report on the “10 Biggest Mistakes To Avoid With Article Marketing” and learn what NOT To Do in your article marketing efforts to ensure your success.

Marketing Oversell

As a person who helps small business owners increase their online presence and drive customers to their brick and mortar location, I am fully aware of the need to market B2B, B2C and marketing in general. But I have noticed a trend that has really begun to irritate, bug, no, drive me crazy! It is the marketing oversell. You know what I mean; the barrage of “Amazing” offers from the same person (company) in your email inbox or the constant direct mail that falls out of your mailbox like a cascading waterfall or six slippery bats out hell!

Marketing Oversell – Preaching To the Choir

Okay, so like I said, I really do understand to need to market. If we don’t market our services, products or company we will more likely die as a business; heck, I wrote a blog post about “You can’t stop marketing”, so I really do understand the need for it. But, come on! I am not sure what course was taken or who pulled you to the side and told you that the best way to market to your customers is to dump as much junk on them and sprinkle in some useful information but stop it!

As a business owner, I don’t have time to go through all of that stuff and I honestly begin to feel like I am being stalked by some crazed sales person. I need useful Intel and I don’t really know who you are to trust that you can deliver what you say that you can. I am a business owner! Please treat me like one and not someone who is looking for a “get rich quick” scheme. Basically, you are using your full arsenal to sell me something that I may really need but I can’t get through your pitch; you are preaching to the choir on this one and I really can’t hear you.

Marketing Oversell- You Are Part of the Static

I can’t hear you! Sorry for the dramatics but, I just wanted to make a point. I am not sure how many of you have experienced some of the thingstoo-much-email-wowe that I have addressed so far, but if you haven’t, great for you because it can become extremely annoying at times when these things happen. So, you go to check your email (I try to wait until after lunch, I tend to lose most of my mornings if I check them first) and there is an email from the same person that emailed you yesterday about their product and today is the “LAST DAY” for you to take advantage of their great deal.

And you look at the rest of your inbox and there are at least six to ten similar emails with the same subject line almost. Listen, if you are reading this and you know that you are guilty of doing this, I need you to pay attention; I am not mad at you, it is not your fault-I blame the person who taught you 1990s or early 2000s marketing strategies. Listen, I need you to understand a few things that will greatly improve your conversation rate and possibly gain you some repeat customers:

    • People generally don’t respond favorably to this kind of marketing tactic. They tend to delete your email without even opening it.
    • Because there are more people like you that have been poorly trained in this area of marketing, people are bombarded with similar emails that look just like yours. You are part of the noise, part of the static.
    • Because you have chosen to use this form of marketing, you have eliminated the most important aspects of successful marketing; WE DON’T TRUST YOU! That’s because WE DON’T KNOW WHO YOU ARE!

Yep! When you market to me using all of the slick, sensational copy, I know that you don’t know me and made no attempt for us to get to know each other. You are lost in a sea of people trying to sell me something that I may really need but I will never know because you have placed yourself in with everyone else that doesn’t know me but wants me to buy from them.

Marketing Oversell- You Are Ruining It for Good People

dishonesty-car-salesman woweOkay, I know that I must sound like I am doing a “Jerry McGuire” (McQuire, not sure which spelling to use) and write a marketing manifesto, but I am not. I just can’t take it anymore! Listen, there are a lot of good products and services that we all need and I believe that we are missing out on them because of this type of marketing oversell. If you are one of those people who has great products and services then I want to try to help you out. Inbound marketing is the best way to go. You are more likely to not only earn new customers but, you will be able to retain more of your existing customers if you choose this type of marketing. HubSpot has some great information regarding inbound marketing.

I know that there are more good products and services out there waiting to be bought and sold if we could just get through all of the static and noise. As marketers, we have to do better, we have to stay relevant and know how our customers think when it comes to making purchases. We have to stay on top of our customers spending trends and habits and by all means; STOP PREACHING TO THE CHOIR!

3 Profitable Tips for Using Targeted Display Advertising

Using targeted display advertising is a marketing strategy that can reach a large target audience, and is incredibly affordable now because of recent technological developments. To do this effectively, you must not approach this like any traditional marketing you may have done years ago. Provided you would like brand visibility, getting your message out, driving new leads and business growth with online advertising, you need to prepare every aspect of your business for the spike in sales that using targeted display advertising presents.

Display Ads 2

Digital display advertising is a venture that involves a good deal of market research. We will evaluate various parts of the marketing planning process. That way you can actually consider how you could make good use of it.

Before using display ads, it is advisable to analyze your marketing strategy. Then compare that against a competitor already experiencing growth, brand building and more responsive advertising. You must look at someone that is effectively doing that which you hope to achieve. Then consider imitating what they achieved. That is a good starting place. Here are questions you should consider:

  • Do you know where your company needs to make an impact?
  • Do you know your target audience and how your display ads will reach them?
  • Do you know how you will define success?

Ideally, you replied “yes” to the above. Then probably using targeted display advertising is the perfect match for you. It would be sensible to get as equipped as possible prior to beginning. Here are three profitable tips to help you to begin:

  1. Using Targeted Display Advertising – Check Your ROI

Checking your ROI on current advertising campaigns every day will help you know what is making a profit and what is not. This will help you see if using display advertising is bringing in a high enough ROI and boosting your overall sales.

  1. Using Targeted Display Advertising – Establish A Social Media Presence

Social Media Business ApplicationsEstablishing a social media presence is essential because people love to see what other people are saying about your business. This is the secret to your success with using targeted display advertising. After your potential customers take notice of your display ads, they need to see that other people are saying good things about your business. Yet, this is where a lot of businesses fail at keeping these visitors and turning them into customers.

  1. Using Targeted Display Advertising – Spend Money On Advertising

If you don’t spend money on marketing your business, how will anyone know you are there to help them? Spending money on advertising helps potential customers to know your brand, giving them the opportunity to buy your goods or services. Display advertising helps you reach a large target audience, gives you the ability to reach potential customers you normally couldn’t reach and the ability to customize your marketing for different sectors of your target audience.

Using targeted display advertising is amazingly inexpensive now due to recent technological developments, and especially when you consider how many potential customers a business owner can reach. If you follow these three tips, using targeted display advertising can be very profitable and effective.

You Can’t Stop Marketing – 3 Critical Points to Attract More Customers

Hello there, I’m really excited about sharing with you why you can’t stop marketing if you want to attract more customers and increase in revenue. I’ve been waiting, like many of you, to hear what everyone has to say about where the economy is headed so I can make the right decisions. So many voices are saying “doom and gloom.” But, living in Atlanta, I‘ve been to quite a few malls and they’re still open and pretty full. I drive pass many restaurants and they haven’t closed shop. What am I trying to say? People are spending money, but are they spending it in your business or your competition’s? Either way, if you want to attract more customers, than you can’t stop marketing!

 

You Can’t Stop Marketing #1-The 5 Things Your Plan Should Accomplish

Marketing Strategy 2Let me tell you, when the small business owner is able to get the proper strategic plan right in their marketing, they can use any number of tools and tactics that will produce a very nice ROI. Now, you need to know that there are two equally important components when it comes to getting an effective marketing plan down for your business: first, you will need to identify what your ideal customer looks like and then you’ll need to find a way to differentiate your business from your competition.

The truth is that every business owner wants to believe that what they’re doing is different and unique. But you need to see if what you’re doing is the same thing that everyone else is doing. You may find that you have similar sounding taglines or slogans as your competition.

You can’t stop marketing if you want to, not only stay in business, but also grow your business. You have to take the time to come up with a marketing plan that suits you and your business if you truly want to have a thriving business. You want your plan to accomplish at least 5 things:

  • To make sure your customers know who you are.
  • To make sure your customers like who you are.
  • To make sure your customers trust who you are.
  • To make sure your customers will buy/purchase from your business.
  • To make sure your customers refer others to your business.

 

You Can’t Stop Marketing #2-Don’t Outspend, But Outsmart Your Competition

 Once you’ve put together a solid marketing plan then you’ll have to be disciplined in carrying that plan. I have so many small business owners tell me that “I can’t afford to spend any money on marketing right now!” And do you know what I tell every last one of them?  You can’t stop marketing if you want to stay in business! When you’ve taken the time to develop a sensible marketing plan, then you need to execute that plan! I have an old friend that would always say, “Plan your work and work your plan.”  You need to learn how to outsmart your competition, not outspend them.

You Can’t Stop Marketing #3-Watch Your Time and Increase In Revenue

“I really don’t have the time!” is what I hear the most when I ask small business owners about marketing and the sad thing is; they don’t realize that you can’t stay in business without a steady flow of customers. And that happens through marketing. The key is to learn how to manage your time. You may have to outsource some of the work to free up your time.  Time management is one of the most important strategic tools to use in your business. You have to be able to take an honest look at your business, and discover your most pressing needs. What can you provide your employees to make their work easier and do what they do better? You need to gauge your ROI as well. By doing this, you will attract more customers and increase in revenue. So please, make time for yourself and remember; you can’t stop marketing!