Today I want to talk about reputation management. Let’s face it; having a negative review about your business can have an unbelievable impact on the mind of potential leads, especially if they are unfamiliar with your business and services/products. A lot of small business owners are clueless about customer reviews-what people are saying about them online, and the influence reviews have on their business.
Reputation Management-What are they saying about you?
It’s very important for a small business to utilize proper reputation management and that they fully understand the impact that consumer review sites have on their business as well as their website without some form of reputation management. Just what is reputation management? In a nutshell; it’s just what it says-managing the reputation of a company or small business-what people are saying about your business. It’s being aware of both negative and positive ratings and reviews regarding your small business, your customer service and your products.
Proper reputation management can be a good tool to maintain a small business’ positive image and branding, especially if it has been tarnished in any way.
Reputation Management-What do the numbers say?
For many small business owners it’s not easy for them to fully comprehend the full impact that consumer ratings & reviews have on a small business. The impact IS HUGE! For instance; did you know that people are more likely to make purchase when they are able to find some form of online recommendation? Listen to this:
- 75% of people don’t believe that companies tell the truth in advertisements.
- 70% consult reviews or ratings before purchasing.
- 97% who made a purchase based on an online review found the review to be accurate.
- 7 out of 10people who read reviews will often share them with family members and friends; that amplifies the review’s impact.
Thirty four percent of consumers choose to use a form of social media to share their feelings about a company and forty six percent feel they can be very honest on the net. Thirty eight percent of consumers intend to influence others when they write reviews or rate a company online.
Reputation Management-What can be done?
You can almost always find a negative review somewhere on the internet about your business or service. That’s just life. It happens because you can’t please everyone no matter how hard you may try. The sad thing about that is the fact that one bad review or rating can have devastating consequences on your business. It’s important to know thatforty-five percent of consumers say they are influenced a great deal by reviews on social sites from people they follow.
The best way to exercise effective reputation management is to know what is being said about your small business/branding and image. Please remember that online reviews and ratings on quality citation sites have the ability to boost conversions on your website by twenty percent! You need to see reputation management as a way of taking word of mouth to a new level if done correctly.
So remember, reputation management is a great tool in building a business’ reputation, a good tool to maintain a small business’ positive image and branding, and an awesome tool when used to improve your business’ image and branding if it has been tarnished in any way. Thanks for stopping by and learning about this awesome tool called reputation management.