Online Reviews

Positive Customer Reviews – 3 Easy Ways to Get More

As a small business owner, you may feel a little uncomfortable about asking for customer reviews, because you don’t want to irritate or offend your happy customers. However, the truth of the matter is that consumers feel more appreciated when businesses asks for their feedback. 

losing salesYour “enthusiastic” customers may not leave reviews because; throughout their busy day they simply forgot about it. In view of the fact that online reviews is a powerful tool to bring in new and repeat customers through your doors, you have to overcome that awkward feeling of asking your customers for reviews.

In reality, customers who are angry and frustrated tend to leave an online review more than your satisfied customers. I know, it doesn’t seem fair but unfortunately it’s true.

For this reason, businesses need to actively encourage customers, who are smiling on their way out the door, to leave reviews. Look at it this way: this is how you build your reputation in the community. Use this as a part of your marketing strategy to build a positive online reputation.

With that said, let’s look at the three easy ways to get more positive customer reviews:

1. Customer Reviews – Good Old-Fashioned Customer Service

This is the most important step in getting more positive customer feedback.

Having a great product in combination with outstanding customer service is so powerful, that if your customer has a bad experience with your product, how you handle it can make that person a customer for life.

Since your staff is the first person your customers see, they represent your company. Make sure they have a well-defined plan on how to handle upset customers. This will help eliminate customers posting negative reviews due to the incorrect actions of employees.

If someone is unhappy with your product or service, try to solve the situation right then and there, before giving them a chance to leave a harmful review.


2. Simply ASK Your Customers for Reviews

I know, it sounds easy enough, but for many businesses, it’s still a hard thing to do. I think many people are hesitant to ask because they don’t want to make a mistake and stop the customer from coming back again.  

That’s a good reason, because you don’t want to damage your good reputation. So let’s go over some mistakes to be avoided when you ask for customer reviews:

  • Never pressure someone to post a review. It’s a good practice to “encourage” reviews. So don’t be aggressive in your approach, but passive.
  • Don’t let your customers feel they are being harassed to leave reviews by continually asking them throughout the course of their stay. You could really turn them off by doing so.
  • You don’t have to offer incentives, bribe or pay for customer reviews. Your goal is to get sincere and honest reviews. If you do actively offer incentives, make sure you are following the review site’s guidelines.
  • Never write or ask anyone else to write fake reviews. Most consumers are internet savvy and can usually tell if a review is fake or not. Remember, your company’s reputation is at stake here.
  • And don’t instruct your customers on how to give you a review. There is no need to give out subtle hints about giving you a 5 star rating. If they were happy when they left your establishment, they will say so in their review.


3. Create a Review Space on Your Website to Collect and Showcase Reviews

Now this is a great way to help you establish your online reputation.

On your website, set aside a section that will collect and display your private customer reviews and testimonials. You can post your favorite reviews and as many as you want. There are several ways to achieve this and various types of software available to ease this process.

When people visit your website, they can see your customer reviews displayed there, which can be extremely powerful in turning some of your potential customers into raving fans for your business.


Mobile Customer Reviews – 3 Powerful Tips

Current studies revealed that nearly 70% of consumers will look at customer reviews before they buy from a company. Therefore it is vitally important for you to get as many customer reviews as possible for your business. Here are three powerful tips to get your customers to say great things about you and help your business become the talk of the town.


1. Mobile Customer Reviews – Capture the Moment

Did you know that 65% of the people in the United States aged 14 and up own a smartphone and are using them every day? Most of them are constantly using the really cool features these phones provide.

They are consistently going to their favorite review sites before visiting any type of local business to find the best places to go. As a business owner, you need to understand how important it is to capture the moment right when they are using their mobile devices and collect a positive review from them.


2. Mobile Customer Reviews – Get It While It’s Fresh

While that positive feeling is fresh, encourage that person to post a review about the experience they just had. They are more likely to write a positive review when presently inside your business.

Most customers tend to forget to leave a review after they leave your business and start doing other things before they eventually go home. Furthermore, the excitement they experienced at that moment of doing business with you has more than likely went away.

Now you know that the majority of your customers have a lot of mobile apps that they love to use, so when you encourage them to leave a review on their mobile device, they are not only helping you build a positive online presence, they also get a chance to have fun playing on their phones again. 


3. Mobile Customer Reviews – Quick and Easy

Customer reviews have the power to drastically increase your sales. For example, here is how your potential customers find your business: they are usually out and about looking for a local business to immediately visit or quickly call. 

When they search for reviews, if you have any, your company should show up in the search engines. However, if you have very little reviews or none at all, you could be losing out on a lot of potential business.

You must understand that people will do business with those they know, like and trust. Reviews help them to trust doing business with you because of what other people say about you.

Getting customer reviews can be quick and easy. You can create professional looking cards or appointment cards to give to customers at checkout that provides instructions to rate and review your business. This is an effective way to get your customers to take action and leave you a review!

Putting QR Codes (Quick Response Codes) on the cards makes it easy for your customers to leave a review. All they have to do is scan your QR Code and your review page will show up right on their phone. They can leave a review while they are still in your place of business.

You have to get people saying positive things about you if you want more people walking through your doors. Getting customer reviews is one of the most important elements in establishing trust and a good reputation with your clients.