Category: Marketing

Building Intrigue When Talking About What You Do

September 11, 2018
A lot of freelancers and service providers make the mistake of focusing on themselves rather than on their clients’ needs. They also do not make it clear what value they provide. For example, they might tell everyone they work as a virtual assistant, but not make it clear exactly which top services they provide. Writing intriguing marketing copy in relation to your services can help you get more clients, and it is easier than you think. Who Will...
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Enhancing Your Referral System for Your Service Business

September 11, 2018
Running a service business can be a great chance to earn money doing something you love while helping others. The trouble is that many small business owners are a bit shy about marketing themselves effectively. One way to combat this is to enlist the help of others who believe in you, and are therefore willing to refer you to others. Word-of-Mouth Marketing Recent studies have shown that word-of-mouth marketing is one of the most powerful...
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