Content Marketing

The Number #1 Reason Why Most People Are AWFUL At Article Marketing

Article Marketing

In this article we’re going to discuss the reason why most people are awful at article marketing, what successful article marketers do with their target audience, and the two things you must have in order for your articles to be profitable.

Article MarketingIt’s easier to process information when it’s spoon fed to you in pieces, so I’m going to make this article short and easy to understand for you without beating around the bush.

Have you ever wondered why some people succeed in article marketing, and why some don’t? I did. So I did a little private eye investigation to learn the difference between the successful and unsuccessful and, what I found was simply “startling”.

On the surface, article marketing is the preferred beginner choice to driving targeted traffic to an online business, because all that’s needed of you to do is to write a few articles to submit for FREE to various content submission websites like Ezine Articles and Article Dashboard.

Article Marketing – The Reason Most People Are Awful At It

Looks easy enough, and it is. But the problem lies not in laziness, because some article marketers write until their hands fall off the hinges.

The reason why many have problems at driving traffic and making money from the article writing efforts is because…

“They Don’t Write With their Targeted Buyer In Mind.”

Listen, it’s not enough to write articles for the sake of getting any result. You have to write your articles with a sense of purpose with the intention of getting a specific result.

I’ve seen articles that looked like they’ve been written by a 6-year old that are some of the most profitable articles for online business owners. The reason their articles were successful is due to the fact that they wrote to their target audience and not for the sake of writing or for money.

Article Marketing – How You Deliver

Article MarketingIt’s never about how many articles you deliver, or even the quality, it’s about HOW you deliver the articles, what you plan on doing with the traffic you get from them and a deep understanding of WHO you’re targeting.

You need to do some research to hone in on your target market according to whatever niche you’re in, so you can know what age and gender you need to target. In addition to their behaviors, hobbies, etc…

Never write for the sake of doing it because you heard it was a good idea. It’s NEVER a good idea when you have no idea why you’re writing it who you’re writing to, and how you’re going to deliver it.

The difference between successful article marketers and the ones who are not, lies in the obvious: Successful article marketers take sniper shot aims at their target from a short distance, and unsuccessful article marketers take shotgun aim at targets…50 miles away.

Article Marketing – What Do You Want To Accomplish?

A word of advice: Seriously think about what you want your promotional articles to accomplish so you know it gets you the results you want that your looking for — no exception.  When you boil it all down to it’s meaty substance, this applies to any and EVERY bit of marketing you do regardless of how simple or complicated the marketing method is…

You MUST have a purpose and conviction for your article marketing to do any good profitably.

Your articles need to be informative and of great quality. They need to answer the questions your target buyers are asking help for, so they can be more successful in their particular area of expertise.

The sooner you understand this fact; the sooner you’ll be one of the best article marketers online.

Now that you know the Number #1 Reason Why Most People Are AWFUL At Article Marketing, the three things you need to remember are these: (1) to be successful begin writing with your target market in mind, (2) take sniper shot aims at your target from a short distance, and (3) have a purpose and conviction in order for your articles to be profitable.

For more information about driving more traffic to your website, read our complimentary eBook: “10 Biggest Mistakes To Avoid With Article Marketing,” and share this article secret with a friend.

The Strangest Blogging Secret I know to drive 5x More Traffic In 24 Hours

The Strangest Blogging Secret

Today I’m going to let you in on the strangest blogging secret I know and how to profit from it. The key to driving 5x more traffic in less than 24 hours is “a powerful and intriguing headline.”

The Strangest Blogging Secret – Newsflash

The Strangest Blogging Secret What? Did you think it had something to do with having the best-designed blog? Or writing a peace prize winning article? Or stirring up controversy? Or asking favors from friends in high places?

Well, I have a newsflash for you: This blogging secret doesn’t, because it all STARTS with a headline that draws attention from the very beginning.

The Strangest Blogging Secret – The Headline

Think about it. Would YOU be reading this article right now if the title were something like, “Learn Why A Headline Will Drive You Blog Traffic?”

I doubt it. To be honest, I know “I” wouldn’t, because, it’s empty. And, I’m not looking forward to learning how to do anything because learning implies hard work. And, when you’re looking to drive more traffic the last thing you’re looking for is more work to do.

Not that writing a good headline IS hard work. It isn’t. But, the way that title says it to you makes it unattractive regardless if it’s the truth or not.

The Strangest Blogging Secret – Two Reasons

Anyhow — why IS having a good headline important to drive more traffic? There are two reasons for this blogging secret:

  1. Search Engine Rankings — I don’t care how cool your blog posts are, if people can’t find it on the search engine, the only person who will think it’s cool, is you.

It’s easy. All you need to know are the keywords you are targeting in your blog posts and put your top one or two keywords in the headline title to be picked up by search engines.

  1. It makes it interesting and raises curiosity — nothing makes us squirm in our chairs more than the thought of reading a headline that suggest a “secret” or “5 simple steps” we can use to solve our problems.

If you’re headline is injected with curiosity, intrigue, and a promise of a benefit it will bring you more traffic because people will read it.

I’m sorry, I misinformed you.

I told you there was only ONE blogging secret, but I guess you’ll have to settle with two – so use this to get more readers to your blog, or lock me up and throw away the key.

For more information about getting more traffic to your website, read our complimentary eBook: “Leveraging Other People’s Blog Traffic – Legally and Ethically,” and share this blogging secret with a friend.

Know You, Like You, Trust You

This can be one of the busiest time of the year depending what you did at the end of last year. I know that many business owners have worked hard on creating a marketing campaign to increase sales, branding-company awareness and revenue. The problem is that most businesses are marketing to attract new customers and as we all have learned in business 101, “it cost more to get new customers than nurturing existing customers”. Well, for those of you who may have missed that class, let me help you out some.

Know You, Like You, Trust You-Tell Us Who You Are

I know that we have heard the axiom that “Content is what? King! That is correct! Content is king and we are going to talk about the importance of providing good or even great content and why content is so very important to your business. No matter what medium you choose to use, quality content is still at the heart of good marketing. One of the main reasons why it is King is because it builds trust- loyalty and that is very important for business owners who want to grow and scale their business. Your content tells potential customers who you are and you do this by providing useful, quality information that is provided for information’s’ sake. You are not trying to sell anything-yet. content 1

A business that has learned how to provide quality content is a business that knows how to make money from those who read their content in various mediums and then decided it was worthwhile and that they either wanted to make a purchase, make another purchase or get a subscription. Subscriptions are great to have but I digress. This is a trust building process that will generate/convert to sales, website visits and walk-ins if you have a brick and mortar business. Depending on your business and if you do things right, content marketing could and should accomplish all three things mentioned above. The thing that you have to understand is content marketing can and should:

  1. Build relationships-people get to know who you are.
  2. Build rapport-people begin to like who you are.
  3. Build trust-people need to trust who you are.

Notice how I never said anything about people buying your product or services? A business that has a solid content marketing campaign will also have a ROI that reflects solid growth and a loyal customer base. They nurture existing customers as well as attract new customers.

Know You, Like You, Trust You-Tell Us Something Good

If you want your business to experience the things that I mentioned above, then you have to make sure that your content is engaging regardless of the medium, your content has to be helpful, and of course, it needs to be relevant to your ideal customers-laser targeted and related to your individual niche’ or vertical. Information, information, information! Information is the currency for the internet. Regardless of what you may have been told by those who want to stick you with an impressive SEO package, search engines love quality content. It is good old quality, relevant information that most search engines are looking for to provide to their users; they want people who use their search engines to find the best information possible in connection to what people are looking for. Makes sense to me. The quality of the information that you provide is directly related to the amount of “love” the search engines will give to you. This means that you can provide awesome information in the form of videos, infographics, articles, Periscope, etc. If your website is built around great content and just some basic SEO, you will definitely have a great chance to crush it!

Know You, Like You, Trust You-The Long Game of Selling

Having a solid content marketing strategy will provide your business with an optimum online presence. Like I mentioned before, people have to know you, like you and trust you before they will purchase your products or services which makes content marketing a powerful and effective tool that converts into sells for your business. It is so important that you fully grasp the simple yet powerful truth that a solid, quality content marketing strategy helps your business build relationships with your readers over time and in the long run, converts that trust into leads and sales. bigstock-Woman-reading-content

Listen, this is not some marketing sleight of hand; you have to first, identify who your ideal customer is then you have to know what they are looking for-what do they want? If you are going off the fact that you have a product or service that everyone wants and can’t wait to get their hands on it then you are in trouble! After you have done your homework on your ideal customers then you employ a solid content marketing that will appeal to their needs. Information that they need and your competition charges for. Basically, you have to present yourself as the expert in whatever niche’ or vertical you are in. The best way to do that is to provide quality information that is beneficial to the reader-your customers. I hope this will help you in letting your potential customers know who you are.