Successful entrepreneurs have a totally different way of seeing and understanding of what a business is and why it works. They know how their business got to be where it is, and what it must do to get where it wants to go. There are 5 key perspectives every entrepreneur should have that will help them determine their company’s growth.
Perspective #1: Begin With a Very Clear Picture
The first key perspective is to have a very clear picture of what your company would look like when the dream—your vision of your business –would look like when it is finally in place.
Vision relates to seeing and looking to where your business is headed. As an entrepreneur, you need to be able to describe and write down the desired outcome of your business that invokes a vivid mental picture of its future. Doing this will give your business a clear focus and can stop you from heading in the wrong direction.
Perspective #2: Visualize How It Will Perform
With that vivid mental picture of your company’s future in mind, ask yourself this question: how would a company looking like that have to perform? Then visualize how it would perform when it is finally done.
- Picture the specific details that are unique to you and your call to accomplish the vision.
- When you write it down, it must be structured so that others can join in to help fulfill your purpose.
- Visualize what your business must do day-to-day to make your dream a reality.
Perspective #3: Perform Like a Great Company from the Beginning
From this key perspective, you need to perform like the great company you’ve envision from the very beginning. In other words, if you want to become a great company, you have to perform like one long before it ever becomes one.
Therefore, you must, not only be able to visualize your envisioned future, but also create a vibrant, engaging, and specific description of what it will be like to achieve your dream for your company.
In the very beginning stages of your business, you must fashion it after the pattern of the vivid mental picture of its future. Each and every day make intentional efforts to develop your company in the manner of your vision.
Perspective #4: Plan Your Day
With this key perspective, it is imperative that you have a description of the key issues your company chooses to address. You need to know which issue it is currently focused on, because this will enable you to close the gap between the dream you have of the great company you working toward creating and the real world that exists today.
You only have so much energy, so where are you going to put that energy? What are you going to work on? You can only focus on so much, pick the items that are most meaningful for you.
Then, at the end of each day, before you go to bed at night, determine the difference between where you are and where you have committed yourself to be. Start of the following day by planning how you will make up the difference.
Perspective #5: The Important Thing Is The Business
Your perspective and focus should not be on doing business at your company, but rather building one! If you want to be the great company that you have envisioned, fashion it after a model of a business that works.
A lot of entrepreneurs and small businesses think that their product or the work itself is the most important thing. However, that is not the case. The most important thing is the business itself:
- how it looks to your customers and potential customers,
- how it performs in the marketplace to gain repeat and loyal customers, and
- how it does what it is intended to do.
Now you know the 5 key perspectives every entrepreneur should have. You must have a very clear picture of what your company would look like and visualize how it would perform when it is finally done. Then fashion your business after the pattern of the vivid mental picture of its future from the very beginning, do an assessment of how well you did each day and plan the following day. And last, but not least, you must focus on building your business so you can live out your dreams.